Behold. A terrible campaign that is being aired.

*puke*. My apologies but gosh please excuse me. I haven’t seen worst ads in my life, okay I may have, but these are bad. As an advertising buff, I passively keep an eye open for good, catchy advertising be it in print, tv or web. And OMG, I fail to recall when I have seen horrible ads. A good ad entices you to use the product so much that you are willing to pay for it. An poor ad is one that leaves you ambivalent and you don’t really care much for the product shown. The ads shown below, make me want to run away from the product as far as possible. Infact these ads are so terrible that if I was in a situation that I HAD to use the product, I’d pay money not to use it.

The pity is that Tata Telecom is a good company that provide decent products with decent service. Infact I am currently typing this blog post while using a TATA Docomo 3G dongle and I have been getting decent speeds. However, when it comes to advertising I don’t know why but TATA seems to always miss the mark. I blogged about TATA’s Telecom poor advertising several years ago here as well. Anyway, I am a fan of TATA Products and I hope someone senior enough in their organisation sees this and makes the requisite changes.

Here are those horrible ads. Don’t view them.

And this is suppose to make me subscribe to a Tata Docomo service? Next time I’m getting an operation, besides checking the Doctor’s experience I’m also going to check who is his Telecom Service Providoer.

Yes, I can just see mothers spotting those Tata Stores so that they can take their babies as far away from them as possible.

This is the worst of them all. Profiling domestic workers.

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