A giant Nike Soccer ball smashing a car, parked in no place other than one of the most popular streets in Bangalore…Brigade Road. That too right in middle of FIFA Germany 2006 World Cup. Now, that’s marketing!
Here’s another one. For a second there I actually was wondering, is this guy really on top of this van reading a newspaper?
Nah, just a brilliant marketing campaign by Mid-Day (a Mumbai based newspaper) who’re launching in Bangalore. I wonder if there is a term for these kinda campaigns…
I went down Brigade road Saturday night and the soccer ball car wasn’t there anymore. Hadn’t looked at it carefully before, but from your pictures it appears they took the effort to make it appear smashed in, such as with the splintered frame. Nice work!
Hi Jace,
It’s a pity they removed it, considering that FIFA 2006 isn’t over yet. I was in Bombay over the weekend and DNA (a local newspaper over there) had done something similar too. Instead of a car they had wall with a soccer ball kicked into it. Unfortunately it was too wet to take a pic :(