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Now that’s Advertising!

I’ve been an advertising buff all my life.  I’ve commented on some nasty ads here and here.  And shared some sparklers here, here,  here and here.

Most ads speak about the greatness of their products.  Not this ad.  Yet I’m convinced to try it out.  And they executed the ad in under 15 seconds, with just one actor and a minimalist set.  Now that’s advertising!

 

 

 

 

 

Here are some solid ad headlines:

Feared by more people than ever before.
Your cough won’t know what hit it, neither will you.
Made with oil of Pine needles. What did you expect it to taste like?
People swear by it. And at it.
Our largest bottle is 200 ml. Anything more would be cruel.
Not new. Not improved.
How bad does it taste? That depends. How bad is your cough?
Unfortunately, adding DM doesn’t make it taste any better.
I’m dedicated to ensuring every new batch of Buckley’s tastes as bad as the last.
Four of the most dreaded words in the English language: “Get out the Buckley’s!”
I have recurring nightmares in which someone gives me a taste of my own medicine.
Since 1919, we’ve been leaving Canadians with a bad taste in their mouths

Prism 2.0

An amazing short film, inspired by actual CIA research files.  Just 15 minutes long.  Have a look.

 

Note to Dennis Lu (the Director):

You really should start a Kickstarter to raise funds for part two.

Sketches at delhi airport

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The Art of Enjoying Food

Biryani

Biryani

 

I come home from work, exhausted, tired & famished. I hear the call for dinner.

It’s Biryani!

Hmmm… just the thought brings water to my mouth.

The the aroma brings me closer.

I prepare myself for the encounter, and walk towards the table.

I set my eyes on the biryani, and it looks back at me.

My mind is now empty of all thoughts other than the through of devouring it.

I make the attack!

The first bite is sooo good, I immediately move on to the second, then the third, fourth, fifth.

Before I know it. It’s all over.

My plate looks like an abandoned battle scene. Bones & pieces of meat lying around.

Even though it seems that I won…

I Actually Lost.

I love Biryani, but I didn’t enjoy it. It finished of so fast.

I was feeling full & bloated.

At the end, I didn’t want anymore.

Pleasure turned into Pain.

Are you enjoying your food?

Do you get that feeling of regret after having a meal, that you’ve had too much? ’cause of which you start feeling lazy.

This happens when we have eating habits like:

  • Eating while watching TV / YouTube
  • Having a meal over phone / skype
  • Eating too fast

Mindful Eating – The Secret to enjoy eating food

Have you heard of Mindful eating? No it’s not about eating anyone’s mind. :-)

Mindful eating a simple practice of being present while eating, and the secret to enjoy food.

Here’s why.

When you’re present, your senses are on full alert (like Spidey sense). As a result you will:

  • Start noticing the color and texture of your food
  • Appreciate where the food has come from and the effort gone into making it
  • Get a heightened sense of taste
  • Know when you’re feeling full, and when to stop

One step to Mindful eating

The secret to forming a new habit is to start small. So let’s focus on just one step.

Just do this one thing, and you’ll notice a Big difference in how much you start enjoying your food.

“Prepare for the next bite, only after you’ve finished the previous one completely.”

This one action makes you stop and savour what is in your mouth. Then creates anticipation for the next bite. It also makes you aware how much food taking in your next bite.

With Mindful Eating you not only enjoy your food more, but also feel good about yourself for not over eating.

Have you tried mindful eating? do share your thoughts below.

Practice

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You cannot do anything…

“… You can only try” Dr Taha Mateen

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New Book: Sufi Comics – The Wise Fool of Baghdad

After 6 months in the making in collaboration with Artist Rahil Mohsin & Master Calligrapher Muqtar Ahmed, we launched the book ‘Sufi Comics: The Wise Fool of Baghdad’ at Comic Con Bangalore. We are very pleased with the final output of the book, it’s one of its kind!

Preview the Book | Buy the Book | Photographs from the launch

Farewell Ramadhan

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The whole dua/prayer can be read here.

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