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Here’s to all you bullies!

Although, a whopping 53.07 MB download, do watch Pee shy. It sure is worthy of the Best overall film Award at the No-Spot Film Festival. If it’s too heavy a downloand, let me know, and I’ll send across a CD to you, no matter which part of the country (or the world for that matter your in). Happy New Year! ;-)

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ta,
Arif

No pun…no fun.

TressPass.

TressPass

I passed by this store at the Garuda mall and had to take a pic. Tresspass! Any guesses to what sort of store does this sign stick on? It’s a Salon! Smart huh? That’s the second-best name for a Salon that I’ve come across. (Here’s the best name I’ve come across.) I wish I could compliment upon their base-line as well…”Love is in the hair”. Well it’s cute…but don’t you feel it’s a tad bit corny.

Happy Birthday Santosh!

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Hi Pakeeza,

I must confess that it was a pleasant surprise for me to celebrate my birthay ( which I don’t normally do ). It was fantastically organised by you and team – Vakil. It just reminded me of my younger days when we would eagerly look forward to those special days & occasions.

Well all I can say is that this step is a great way to define ” Customer Delight ” . I am truly amazed with all your efforts today and for sure, I am a permanent member of the Vakil Family. Initially I had thought I would sell off my plot but after today I dont feel I will do that !

Please do send me the snapz . Thanks once again !

Santosh Mari
Vakil Whispering Woods, Plot no. 068

Aww..gee, thanks Santosh! We’re just happy we could make your special day…a little more special!

Team Vakil

Creativity is doing more, with less.

IMG_0514 IMG_0518Hoardings are a great way to advertise and I always keep my eyes peeled for creative campaigns. Now sure these hoardings are a second-looker and why wouldn’t they be? the hoarding is fairly well laid out, it’s got too superstar celebrities and that huge balloon thingy which you just can’t miss. But if Iwere to score this campaign outta 10, it wouldn’t get more than a 6. And this is why:
- As eye-catching as these hoardings are, they are just too few and too far-between. So far I’ve observed only one in Kormangala and one on Airport Road. (If there are hoardings placed on Hosur Road, Kanakpura Road, MG Road, Brigade Road…they’ve failed to catch my attention.)

- Each time I look at the hoarding the only thing that registers is that the Hording has a mobile sitting on top of one and a hand sticking out the other. That’s all. And yeah also that they’ve got Ajay and Kajol in it too. Tata may have partially succeeded in building Brand Recall, but because the bait to catch the viewer’s attention is so BIG, the “sales pitch” is sadly lost and forgotten. I’ve probably seen the hoarding 10 times and sure I may have read the headline but it’s only when I sat to write this post I paid attention to what was being said.

If they had such a large budget, instead of blowing so much moolah on Kajol and Ajay’s celeb fees and on the heavy execution of the hoardings, wouldn’t it have been more effective to have gone for a simple but deadly creative and have spent that same amount on taking umpteen more hoarding space and plaster the city?

Just 4 a change

A mail from our Customer Care Team:

To our Dearest & 4most clients,

Being a part of AirTel Broadband and Telephone Services, we 4see a change in our office number as Air Tel has adopted a new number series beginning with ‘4‘ for its fixed line services. As a 4thought, we felt it was best to update you, well in advance.

There4, the first digit of our Office Phone number shall be replaced by 4. Hence4th, our office phone no. will be 41193293 and our Fax no. will be 41104949.

As a 4mality Airtel will continue to connect all calls received on the old number (51193293) till February 28, 2006.

Signing off with warm wishes 4 you and 4 the family

Customer care team -)

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